Sugarbunnies is a character duo created by Sanrio in 2004. The duo are composed of twin bunnies called Shirousa and Kurousa, who specialize on making sweets and pastries. After the success of the franchise, Sanrio created more bunny twins who each specialize on their own jobs. They all live in the magical world of Bunniesfield. The series gained a Japanese anime series in 2007. The series is directed by Hiroshi Kugimiya, the key animator of Death Note and produced by Asahi Production. The original series premiered on TV Tokyo and Kids Station as a segment of the program Kitty Paradise Plus on April 3, 2007 and ended later that year with 27 episodes.