Introducing the original "hard talk" format to Turkey, "40" features leading figures from the worlds of politics, art, sports, and popular culture, with Cansu Canan Özgen posing challenging questions and receiving candid answers. In the program, guests are given only 2 minutes to respond to each question, with a total of 40 questions asked. The toughest questions are marked in red. Guests have the right to skip questions they don't want to answer. The program brings to light topics that have never been discussed before or are difficult to ask.