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Every episode
Neil Wilkins Podcast
30 episodes
Content Strategy and Planning Across Channels
Aug 8, 2026 · 55 min
How to plan, create, distribute and measure content that works across the full customer journey Reflection: Is your content currently planned as a connected system, or as a series of separate channel tasks? Content is now central to search, social, email, sales enablement, customer experience, AI visibility and brand trust. The problem is not lack of content, but often lack of direction. CMI defines content marketing around “valuable, relevant, and consistent content” designed for a clearly defi…
Trends in Healthcare and MedTech Marketing, with Saul Marquez
Aug 7, 2026 · 42 min
Neil and Saul discuss industry trends and what we can all learn from this cutting edge industry. The conversation also goes deeper into the psychology and nuances of communication. For marketing strategy support in medtech and healthcare businesses, reach out to Saul http://outcomesrocket.com Check out the Outcomes Rocket Podcast https://podcast.outcomesrocket.com/ More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/ Subscribe to the Neil Wilkins Podcas…
What Brands Fear About AI, with Ralf Gehrig
Aug 5, 2026 · 43 min
Ralf Gehrig, Global Chief Experience Officer at WongDoody, spearheads a dynamic team of over 2,000 designers and creatives focused on creating human-centric digital solutions. With a wealth of experience exceeding 20 years in design, digital strategy, and technology, Ralf brings a unique perspective to solving complex digital challenges.Ralf and Neil discuss his latest research findings that show what brands fear about AI and how customers perceive AI-generated content. This is a must-watch for…
Writing Campaign Reports that Demonstrate Impact
Jul 26, 2026 · 31 min
Session aims By the end of this session, you should be able to: Structure a clear campaign reportLink objectives, activity and outcomes Select relevant evidence Explain results rather than simply list them Write useful conclusions and recommendations More content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events
Prompting for Precision: Moving Beyond Basic AI
Jul 24, 2026 · 39 min
How to produce more accurate, structured and consistently useful marketing outputsBy the end of this session, you should be able to:Diagnose why a prompt is producing weak resultsBuild prompts around clear outcomes and success criteriaSupply better context and source materialSpecify structure, constraints and quality requirementsImprove prompts through testing and targeted iterationCreate reusable prompting systems for consistent marketing workMore content like this at Cambridge Marketing Colleg…
Managing Upwards: Working Effectively with Senior Stakeholders
Jul 17, 2026 · 50 min
How to communicate clearly, manage expectations, and build productive relationships with senior colleagues Reflection: Which senior stakeholder relationship currently feels easiest, and which feels hardest? Why? Marketing rarely works in isolation. Much of the role involves influencing people with different priorities, time pressures, and definitions of success. HBR’s recent guidance describes managing up as proactively building a productive, mutually beneficial relationship with your boss throu…
The role books play in content marketing, lead generation, and client acquisition, with Wiebke Tasch
Jul 16, 2026 · 40 min
Wiebke Tasch is a Berlin-born publishing strategist and founder and CEO of the U.S.-based publishing company Digital Authors. With a master’s background from Bauhaus University, she approaches book publishing as a functional system, where clarity, structure, strategic positioning, and high-quality design work together. She helps non-fiction experts turn their ideas into professionally published, market-ready books built for long-term impact. (Apologies for the appearance of the rooster and the c…
Why is Social Media no longer Social, with Ross Thorpe
Jul 15, 2026 · 44 min
Social media is awash with AI generated content. 71% of images being uploaded everyday are made by AI, and in some platforms over 45% of the users are bots. You are not interacting with people any more, because the 'social' has gone from social media. My guest on this episode of the Neil Wilkins Podcast, is Ross Thorpe, the CEO of Rooverse and a founding member of the AI Trust Council. Rooverse, is a social media platform that blocks users from uploading any AI generated content. Just people int…
Staying Human in the AI Era, with Dr Fred Moss
Jul 7, 2026 · 56 min
How do we remain authentically human while the world around us changes at an accelerating pace? After more than 45 years in mental health and working with over 30,000 patients, my guest today, Dr Fred Moss, has become deeply interested in this question, that feels increasingly relevant in the age of AI and digital transformation. Fred is the founder of Welcome to Humanity and creator of the Undoctor Reset™ program, where he helps people move beyond labels, burnout, and disconnection through comm…
Customer Insight and Audience Understanding in Practice
Jul 3, 2026 · 51 min
How to turn data and research into useful insight that improves relevance, decisions and campaign performanceAudience understanding sits at the heart of effective marketing, but data alone is not insight. Gartner describes the role of data and analytics as helping businesses make better decisions and improve decision outcomes. McKinsey’s insights and analytics work similarly focuses on translating consumer insights and big data into concrete initiatives that drive growth. The job is not to colle…
Career Progression for Marketing Executives
Jun 26, 2026 · 52 min
How to build capability, visibility and professional confidence in a way that fits your own SMART goals By the end of this session, you should be able to: Define a career goal using SMART thinking Assess your current capability more honestly Identify the skills, behaviours and visibility needed for your next step Build a practical development plan around your own goals Strengthen confidence through evidence, not guesswork More content like this at Cambridge Marketing College http://marketingcoll…
Principles of AI Automation, with Aarti Anand
Jun 16, 2026 · 42 min
Aarti Anand is an AI-first CEO, focusing on business automation and AI enablement. Aarti helps business owners leverage AI automations to automate the "boring" and "repetitive" tasks so they can get more time on their calendar to do things that make them “human". Connect with Aarti https://cal.com/aarti-anand82/15min and http://instagram.com/aartianand82 Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/
Measuring Marketing Performance that Actually Matters
Jun 12, 2026 · 40 min
How to move beyond vanity metrics and build a measurement toolkit that supports better commercial decisions Reflection: Which marketing metric gets the most attention in your organisation, and does it genuinely influence a better decision? Why this matters now Measurement is still one of marketing’s biggest credibility challenges. Marketing Week’s 2025 effectiveness survey found that only 39.2% of brand marketers currently measure whether their work is delivering business outcomes, while Gartner…
Building Confidence as a Marketing Professional
Jun 11, 2026 · 40 min
Confidence is not just about personality. It affects whether people contribute ideas, ask questions, speak up, and take appropriate professional risks. Psychological safety research summarised by CIPD shows that in safer workplaces, people are more comfortable offering ideas, asking questions and admitting mistakes without fear of ridicule or punishment. By the end of this session, you should be able to: Understand what professional confidence really is Use theory to build confidence through act…
Content Localisation for International Marketing, with Christina Spaulding
Jun 11, 2026 · 50 min
Christina Spaulding is an International SEO Specialist, who focuses on the power of localisation in marketing. In this episode we focus on why companies struggle to make their content not just visible, but truly understood across different languages and markets, and what they can do to rectify this challenge. Let’s explore how to roll out content strategy that connects with local users, wherever you are targeting. Connect with Christina Spaulding at Manzanita Marketing https://manzanitamktg.com/…
The Stoic Systems Marketer, with Michael Lukich
Jun 10, 2026 · 42 min
The Stoic Systems Marketer is the concept of Staying Mindful When Your Stack, Your Stakeholders, and Your AI Tools Are All Shifting. We live in complicated times, so in this episode of the Neil Wilkins Podcast, with Michael Lukich, we are going to unpack what’s needed to successfully navigate turbulent waters. Connect with Michael Lukich, The Stoic Systems Thinker https://www.linkedin.com/in/lukich/ Find The Stoic Systems Thinker book https://www.stoicsystemsthinker.com/ For more content like th…
Ethical AI and Responsible Marketing Practice
Jun 5, 2026 · 40 min
How marketers can use AI powerfully, responsibly and credibly through better judgement, governance and practice AI capability is expanding quickly across content, insight, personalisation, workflow and customer interaction At the same time, trust, transparency and governance are becoming commercial as well as ethical issues By the end of this session, you should be able to: - Understand the main ethical risks in marketing AI use - Apply simple frameworks for responsible decision-making - Recogni…
Insights from the world's leading SEO platform founder, Stephan Bajaio
Jun 4, 2026 · 58 min
The SIGNAL Framework A best-practice framework for AI-era discovery, visibility and trust, inspired by a conversation between Neil Wilkins and Stephan Bajaio. The core idea from Stephan Bajaio’s narrative is that marketers should stop obsessing over “how do we rank in AI?” and instead ask: How do we become a genuinely useful, credible, human-validated answer wherever our audience is trying to solve a problem? SIGNAL works because it connects search behaviour, audience intent, AI-mediated discove…
Ethical Decision-Making in Pressured Environments
May 31, 2026 · 51 min
How marketers can recognise ethical risk, apply sound judgement, and make defensible decisions under pressure Reflection: Think of a time when speed, targets or uncertainty made a marketing decision harder. What created the pressure? Why this matters: Marketing decisions are often made quickly, with incomplete information and commercial pressure That is exactly when ethical risk becomes harder to spot The AMA says marketing ethics should be centred because it promotes trust and transparency and…
Understanding the Customer Journey in Real Organisations
May 22, 2026 · 34 min
Understanding the Customer Journey in Real Organisations - How customer journeys work in practice, and how marketers can connect touch-points, experience and performance Why this matters - Customer journeys are rarely tidy in real organisations ; People move across channels, devices, departments and moments of need ; McKinsey notes that customer experience is about everything an organisation does to put customers first, managing journeys and serving needs across interactions; Marketing is not ju…
Responsible Marketing as a Commercial Advantage
May 16, 2026 · 37 min
How ethical, transparent and socially responsible marketing strengthens trust, loyalty and long-term performanceT rust has become a commercial issue, not just about reputation. Edelman’s 2025 Trust Barometer shows that business remains the most trusted institution globally, while expectations for transparency, ethics and visible action remain high. Responsible marketing is no longer a “nice to have”. It helps brands earn permission to be chosen, believed and recommended. By the end of this sessi…
Why Apple Mac for Marketers? With Damien Schreurs
May 15, 2026 · 52 min
Why Apple Mac for Marketers? With Damien Schreurs Damien Schreurs is a continuous learner and passionate educator. He is the Explainer-in-Chief of EasyTECH, a company providing IT training and coaching on Apple products, Microsoft Office, Cyber Security, and AI. Damien hosts the Macpreneur Podcast, featuring practical tips, effective strategies, and insightful interviews, to help people save time and money running their business on a Mac. Visit Damien’s website https://macpreneur.com/tips to tak…
Health on Planet Earth, with David Gottfried
May 12, 2026 · 48 min
David Gottfried founded the World Green Building Council, a movement now spanning 85 countries and billions of square feet of certified green buildings. David is a Stanford-trained engineer, four-time author, and keynote speaker. His fourth book, Regen360: An Operating System for a Regenerative Earth, publishes October 2026. The book goes beyond green building to take on a harder question: what if the operating logic underneath our civilisation is the problem? David proposes an Earth Code — 18 g…
Resilience and Adaptability in Modern Marketing
May 1, 2026 · 48 min
Resilience and Adaptability in Modern Marketing Roles How to stay effective, confident and commercially useful during change and uncertainty Reflection: When have you felt most stretched in your marketing role, and what helped you keep going? Why This Matters Now Marketing roles are changing fast AI, tighter budgets, channel complexity and shifting expectations are increasing pressure The World Economic Forum identifies resilience, flexibility and agility as rising priority skills for the future…
Using Data to Inform Marketing Decisions
Apr 24, 2026 · 43 min
How to focus on the numbers that matter and make better marketing decisions with confidence Marketers now have access to more data than ever More data does not automatically create more clarity Too many metrics can lead to confusion and hesitation The goal is not more reporting, but better decisions By the end of this session, you should be able to: Distinguish data from insight Focus on the metrics that matter most Avoid vanity metrics and overloadUse simple models to guide decisions Communicat…
Time Management and Prioritisation, for Apprentices
Apr 22, 2026 · 39 min
Time Management and Prioritisation for Apprentices How to balance work, learning, and assessment without burning out. This session gives apprentices a practical system for managing competing demands. The aim is not to fit more into the day. It is to make better decisions about what matters, when to do it, and how to work sustainably. Why this matters for apprentices Apprentices are balancing at least three parallel demands: Day-to-day workOff-the-job learning Assessment and evidence building Tim…
Personalisation at Scale using AI
Apr 20, 2026 · 38 min
How to use AI to tailor experiences across channels while staying ethical, transparent, and commercially effective. This session helps marketers understand how AI can support personalisation at scale in a way that improves customer relevance, supports customer lifetime value, and respects privacy, consent, and trust. It combines current regulatory guidance, strong academic theory, and practical marketing application. Why personalisation at scale matters now AI has made it possible to tailor expe…
How to Increase Mental Clarity
Apr 17, 2026 · 46 min
How to Increase Mental Clarity, with Carlijn Krijger Carlijn Krijger is “on a mission to create 10,000 superwoman bodies”. After reading countless self development books, journalling, workouts, and spending over $30k on coaches and programs, Carlijn realised a breakthrough that came through deep detoxes, the world’s leading health protocols and authentic spirituality. Everything goes so many layers deeper than most people are even aware of, and so that's what Carlijn is helping her clients with…
Managing Stakeholders and Internal Expectations
Apr 11, 2026 · 49 min
How to understand stakeholder needs, manage competing priorities, and communicate progress clearly. This session is designed to help marketers handle the people side of delivery. By the end, participants should have the foundations of a practical stakeholder plan covering: Who matters most What each stakeholder needs How decisions will be made How progress will be communicated How risks and tensions will be managed More content like this at Cambridge Marketing College http://marketingcollege.com…
Voice and Conversation with AI, with Laurent Cohen
Apr 9, 2026 · 49 min
Laurent Cohen is the Founder and CTO of GetOblic, a voice-first AI platform helping local businesses never miss a customer call. With over 20 years of entrepreneurial and technical leadership across Europe and the U.S., he now builds AI tools that handle real phone conversations, book appointments, and capture leads automatically. Laurent helps business owners understand how to use practical AI to save time, recover missed revenue, and simplify daily operations.Visit GetOblic https://getoblic.co…
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