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Every episode
Aspire with Emma Grede
30 episodes
Can You Turn What You Love Into a Real Business? (Krissy Cela, founder of Oner Active)
Aug 11, 2026 · 1 hr 2 min
Emma sits down with Krissy Cela, founder and creative director of Oner Active, for an honest conversation about building a bootstrapped business on track to generate close to $300 million this year. Before Oner, Krissy spent a decade building a fitness audience and business from a student laptop, long before either was considered a conventional career path. Today, she owns 50 percent of one of the fastest-growing brands in the category. But what happens when your life asks you to become so…
How to Create What People Actually Want with Erin and Sara Foster
Aug 4, 2026 · 1 hr 23 min
Erin and Sara Foster have spent more than 15 years working across television, fashion, media and investing. Today, they are behind the hit Netflix series Nobody Wants This, the fashion brand Favorite Daughter, a production company, a venture fund and a growing slate of projects—but their success did not arrive according to a master plan. In this episode, they join Emma to unpack the failures, pivots and unlikely opportunities that eventually brought everything together. It is a conversation abou…
What a Divorce Lawyer Wishes Every Woman Knew About Money and Marriage
Jul 28, 2026 · 1 hr
Every woman should understand the partnership she's entering before a crisis forces her to. This episode is that conversation. Laura Wasser has spent 32 years as one of the country's most sought-after divorce attorneys. She’s the person people call when a marriage is ending. But what makes this conversation so valuable is that almost everything she knows matters long before anyone gets divorced. This episode is about understanding what you are building when you merge your life with another perso…
Emma Chamberlain On Building Chamberlain Coffee, Burnout & Walking Away From YouTube
Jul 21, 2026 · 1 hr 2 min
Emma Chamberlain started posting videos at 16, before anyone fully understood what the creator economy would become. Within a couple of years she’d become one of the most watched people on YouTube with over 12 million subscribers, ambassador deals with Louis Vuitton, Cartier and Lancôme, and a Spotify-exclusive podcast. She helped define a new kind of fame, built one of the most recognizable personal brands of her generation, and turned an authentic love of coffee into Chamberlain Coffee, now so…
The Culture War Against Women (Reshma Saujani)
Jul 14, 2026 · 1 hr 3 min
Reshma Saujani a leading advocate for women’s economic power, the founder of Girls Who Code and Moms First, and the force behind the new documentary No Country for Mothers. After helping change the culture around girls in technology, she has turned her attention to the policies and assumptions that continue to push women—especially mothers—out of the workforce. In this conversation, she joins Emma to talk about the cultural and structural forces shaping women’s ambition, motherhood, money, and p…
Kristin Cavallari on the Business That Set Her Free
Jul 7, 2026 · 1 hr 1 min
Kristin Cavallari became a household name before she'd even graduated high school, and spent the next two decades building a life, a business, and a family under constant public scrutiny. But this conversation isn't just about the version of her life you've seen on screen. In this episode, Kristin sits down with Emma for a candid conversation about money, financial independence, and what it actually took to leave her marriage on her own terms. Together, they unpack the financial planning most pe…
Ask Me Anything: Pivoting in Your 40s, Plastic Surgery, and Starting a Business With No Money
Jun 30, 2026 · 43 min
In today’s solo episode, Emma dives into real listener questions: the actual mechanics of building from nothing, starting a business with no capital, why having no money can be an advantage, plus more nuanced questions about navigating your career, handling tricky mentors, and knowing when to quit. She also gets into more personal reflections about her marriage, what her life looked like in her twenties, and what she does to look after herself. There’s a quick round at the end too, on everything…
How to Monetize AI and Build the Life and Career You Want
Jun 23, 2026 · 1 hr 7 min
Alicia Lyttle is the CEO of AI InnoVision and one of the clearest voices teaching entrepreneurs and operators how to actually use AI to make money. Her clients run from solo founders to Fortune 500 companies and US government agencies. She's been teaching people how to build online for 25 years, long before the current AI wave. People call Lyttle the Queen of AI for good reason. The AI conversation right now is mostly hype or fear, but this is the more grounded version: specific tools, real work…
Patrick Ta on Accountability, Identity and Building a Beauty Empire
Jun 16, 2026 · 55 min
Patrick Ta built one of the most successful beauty brands in the world after dropping out of high school, filing for bankruptcy at 21, and spending years building his career one client at a time. What started with a makeup kit and a dream eventually led to working with some of the biggest names in the world, launching Patrick Ta Beauty, and becoming one of the most influential makeup artists of his generation. But this conversation isn't just about success. In this episode, Patrick sits down wit…
Building a Billion-Dollar Unicorn with Julia Collins
Jun 9, 2026 · 1 hr 11 min
Julia Collins has spent much of her life chasing big goals,first to prove herself and then to save the planet. The path took her from restaurant kitchens in New York City to Silicon Valley boardrooms, where she became the first Black woman to co-found a unicorn and raised more than $450 million in venture capital. But it also came with heartbreak, burnout, a co-founder fallout, and years spent trying to fit into a version of success that never quite felt like her own. Today, Julia is building co…
Success Requires Letting Go of People’s Expectations of You (Jackie Aina)
Jun 2, 2026 · 1 hr 2 min
Jackie Aina has been building in public for 17 years. She didn't just grow an audience, she helped define what it meant to be a Black woman with a voice in the beauty industry. But influence was never the end goal. After nearly two decades as one of YouTube's most recognized creators, Jackie took $250,000 of her own money and started a fragrance brand. Not a makeup line — a fragrance brand. Her childhood dream. The first thing she ever did that nobody asked for. In this conversation, Jackie sits…
Build a Team That Wins: Emma Grede on Hiring the Right Employees
May 28, 2026 · 29 min
Hiring is the single most consequential thing you do when you're building anything. Get it right and it compounds. Get it wrong and it costs you years. In today's episode, Emma is sharing the thing she's come to believe is true: the team you build is the most honest reflection of how well you know yourself. This is the real version of what Emma's looking for when she's sitting across from a candidate—the exact framework for how she actually thinks about it, the mistakes she's made, and why she c…
Gary Vaynerchuk: Why Truth, Humility, and Kindness Will Become Your Next Superpower
May 26, 2026 · 1 hr 3 min
Gary Vaynerchuk has spent the last two decades understanding where culture and consumer behavior were headed long before the rest of the world caught up. He was early to YouTube, Twitter, TikTok, creator commerce, and live shopping. But this conversation is about more than algorithms and internet trends. In this episode, Gary sits down with Emma to talk about the real reason most people stay stuck: fear. Fear of judgment. Fear of failure. Fear of what other people will think if they try somethin…
Bethenny Frankel: The Business Model Nobody Else Will Share
May 19, 2026 · 59 min
Bethenny Frankel turned a TikTok account into a $20-million-a-year business without a plan or a brand of her own. She had a vision and a set of deal terms that no one in the industry has been able to replicate, or get her to explain, until now. In this conversation, Emma gets Bethenny to do the thing she never does: open her playbook. Bethenny shows the work behind it all—the deal structures, the dollar amounts, the model she built that agencies keep trying to reverse-engineer and she keeps refu…
How to Build Something Meaningful From Your Worst Chapter (Sarah Jakes Roberts)
May 12, 2026 · 1 hr 1 min
Sarah Jakes Roberts is not a traditional entrepreneur. She’s the daughter of Bishop T.D. Jakes, one of the most prominent pastors in America. Sarah became a mother at 13—and in the years that followed, she carried the weight of that story in public, under a spotlight she never asked for. This conversation is about what happens when the thing you’re most ashamed of becomes the thing you build from. Today, Sarah co-leads a megachurch while raising a blended family of six. But she didn’t set out to…
What You Don't Know About Brand Beckham
May 5, 2026 · 1 hr 14 min
Victoria Beckham is one of the most famous women in the world. But behind the headlines is a business story that took nearly two decades to build. She entered fashion with every reason to be dismissed. A Spice Girl. A celebrity. A public figure trying to be taken seriously in an industry that rarely gives second chances. The skepticism was loud. The losses were public. And at one point, she lost control of the company that carried her own name – but she building anyway. Over nearly two decades,…
Oprah Winfrey Interviews Emma Grede on Her Debut Book "Start with Yourself”
Apr 30, 2026 · 1 hr 2 min
This one is a little different. For Emma, sitting down with Oprah Winfrey wasn’t just another interview — it was a full circle moment. A conversation years in the making with someone who helped shape how she thinks about success, ambition, and what’s possible. In this special episode, Emma shares her conversation from The Oprah Podcast — one of the most honest conversations she’s had about her debut book Start With Yourself and the journey behind it. Together, they go beyond the highlight reel a…
On Negativity, Ambition, and Building a Serious Business (Tory Burch)
Apr 28, 2026 · 1 hr 3 min
Tory Burch started her company in 2004 with a single store on Elizabeth Street in New York City, a friends and family round of funding, and a belief that purpose and business belong in the same sentence. Twenty two years later, she has 400 stores in 70 countries. And she still hasn't had lunch. In this conversation, Tory sits down with Emma to talk about what it really took to build one of the most recognizable names in American fashion — navigating criticism, surviving a lawsuit that threatened…
How to Quiet the Voice That’s Holding You Back
Apr 21, 2026 · 1 hr 7 min
Emma sits down with Tara Mohr, author of the bestselling ‘Playing Big’, for a conversation that started as an interview and turned into something much more personal. Tara has spent over a decade helping women understand why they hold themselves back — not from the outside, but from within. Together Emma and Tara get into why your self-doubt gets loudest right when something actually matters, the difference between your inner critic and realistic thinking, why chasing confidence is the wrong goal…
It’s Time to Start With Yourself
Apr 14, 2026 · 40 min
Emma’s debut book, Start With Yourself, is out today. This is the episode she’s been building toward since the very beginning of Aspire. She’s doing something she’s never done on this podcast before. She’s taking on your questions about what’s at the heart of the book, including: The core ideas behind her framework for work and life Why this isn’t just a book for someone wanting to start a business What she’d say to the woman who’s been putting herself last for too long The uncomfortable truths…
Bobbi Brown on Selling Your Name, Getting Fired, and Starting Over
Apr 9, 2026 · 1 hr 1 min
What does it mean to build something so successful that it outgrows you, and then start again from nothing with your name legally off the table? Bobbi Brown built one of the most iconic beauty companies in the world. She was 37 when she sold it, stayed for 22 years, then eventually pushed out of the business that carried her name. She waited out a 25-year non-compete, and on the day the clock ran out, she launched Jones Road—at 63, with six products, no outside investors, and a completely differ…
Kimora Lee They Called Me a B*tch. I Built an Empire Anyway
Apr 7, 2026 · 1 hr 5 min
Emma sits down with Kimora Lee – fashion icon, entrepreneur, and founder — to talk about building one of the most influential brands in fashion and the lessons she learned about power, ownership, and knowing her worth. Kimora helped build Baby Phat into a cultural phenomenon, but behind the success were hard truths about being in rooms, contributing at the highest level, and still not getting what she was owed. Over time, she learned how to navigate deals, advocate for herself, and stop acceptin…
Her Next Money Move: Cardi B is Tired of Making Everyone Else Rich
Mar 31, 2026 · 1 hr 12 min
Emma sits down with Cardi B, global superstar, entrepreneur, and now founder, to talk about what actually changed once she understood where her power sits. Cardi didn’t come into this industry with a co-sign. She came in figuring it out in real time, investing her own money, navigating bad deals, and slowly realizing she’d been making everyone else rich before herself. Now, as a two-time Grammy winner and a mother of four, she’s launching Grow-Good, her own haircare brand, and stepping into a ne…
From a Basement to a Billion Dollar Brand: The Greatest Founder Story You Never Heard
Mar 26, 2026 · 1 hr 20 min
Monique Rodriguez built Mielle Organics from her basement into a billion-dollar brand and did it without a blueprint. In this episode of Aspire, Monique shares the real story behind building one of the fastest-growing beauty brands in the world–from bootstrapping with her husband’s paycheck to risking their home, navigating criticism, and ultimately selling to Procter & Gamble while remaining CEO. But this isn't just a business story. It started with loss, a leap of faith, and a decision to bet…
The AI Lessons That Will Change How You Operate
Mar 24, 2026 · 1 hr 11 min
Allie K. Miller has been working in AI for nearly 20 years, and she says most of us aren't even close to using these tools to their full potential. Today, she's going to teach us exactly how to change the way we work, think, and operate with AI. Allie built teams at IBM and Amazon, advises companies like Google, OpenAI, and Salesforce, and TIME named her one of the 100 Most Influential People in AI. Nearly two million people follow her because she's one of the clearest voices translating AI for…
Money Rules Everyone Should Know
Mar 19, 2026 · 1 hr 16 min
In this episode, Emma sits down with financial educator and entrepreneur and everyone’s RichBFF, Vivian Tu to unpack why women are still the least likely to talk openly about money and what it ultimately costs them. Vivian grew up translating bills for her immigrant parents and then went on to earn six figures on Wall Street before walking away from a $625K salary to build something on her own terms. She knows exactly what financial confidence looks like from the inside and what keeps most women…
What Growing Up in Chaos Actually Teaches You (Rich Kleiman)
Mar 17, 2026 · 1 hr 26 min
Emma has known Rich Kleiman for 20 years. In all that time, they've never talked about where he actually came from, until now. What came next was one of the most honest conversations we've had on the podcast. The hardest story to change is the one you tell yourself. For Rich, it wasn't a lesson, it was survival. He grew up navigating a volatile home on the Upper West Side. With a mother battling addiction and no one to watch him, Rich was left to figure life out on his own. Today he manages Kevi…
How to Change Careers Without Starting From Scratch
Mar 12, 2026 · 24 min
Sometimes you can reach a point in your career when everything looks right on paper, but feels completely wrong. And wanting something different doesn’t make you ungrateful, it signals growth. But the next step is where a lot of people make emotional decisions. They quit without having a plan, waiting to feel ready before they make a move, or talking themselves out of it entirely. In this episode, Emma talks about what a real career pivot actually looks like. Not the fantasy version where you wa…
Why Financial Education is the Best Investment You Can Make (Tori Dunlap)
Mar 10, 2026 · 1 hr 30 min
The truth is, most of us weren’t taught how to manage our money, we were taught not to talk about it. From salary transparency and investing to honest discussions about debt and risk, women are left out of the conversation. Today’s guest, Tori Dunlap, is trying to change that. She’s built HerFirst $100K into a multi-million dollar education platform by helping women reshape their relationship with money and start building wealth. In this conversation Emma and Tori get into the real reasons why s…
Negotiation Starts Before You Enter the Room
Mar 5, 2026 · 1 hr 5 min
Mori Taheripour is one of the leading negotiation experts in the country, but her most important lesson may be this: negotiation has nothing to do with conflict and everything to do with knowing your worth. The Wharton professor has spent the last 22 years teaching people how to ask for what they want, not by using scripts or tactics, but by rebuilding the self-belief that life slowly chips away at. In this episode, Emma and Mori get into the fear, guilt, people-pleasing and inner work that sits…
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