When the Audimax auditorium at the University of Vienna was occupied in a spontaneous action in the autumn of 2009, hardly anyone could have imagined that it would become the epicentre of a protest movement extending far beyond Austria’s borders. Using modern Web 2.0 communication tools and without any central organisation, more than 130 universities across Europe were occupied within a very short time, while hundreds of thousands of people took to the streets to demand improvements to the education system. Who or what determines the goals of our society, and how much change is actually possible? This is the story of a movement that dominated media attention for months, yet was largely ignored by politicians.