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the shelf

Advertising books

Every book on OmList tagged advertising — pulled from the same shelves librarians and readers have been building for years.

34 books on the shelf

§ On the shelf

Breakthrough Advertising

Breakthrough Advertising

Eugene M. Schwartz

1966

No regrets

1991

§ Other shelves for this theme

Advertising films Advertising TV shows Advertising games Every shelf at a glance

Logo modernism

Jens Müller

2015

La publicité selon Ogilvy

La publicité selon Ogilvy

1983

Confessions of an Advertising Man

Confessions of an Advertising Man

1963

Advertising copywriting

Advertising copywriting

Philip Ward Burton

1949

Positioning

1981

The Hidden Persuaders

The Hidden Persuaders

1957

The Copywriter's Handbook

The Copywriter's Handbook

1985

The Advertising Concept Book

The Advertising Concept Book

2001

Advertising

1989

Cashvertising

Drew Eric Whitman

2008

Scientific advertising

Scientific advertising

Claude C. Hopkins

1960

Tested Advertising Methods.

Tested Advertising Methods.

1932

Twenty Ads That Shook the World

Twenty Ads That Shook the World

James Twitchell

2000

Hey, Whipple, squeeze this!

Hey, Whipple, squeeze this!

1998

Ogilvy on Advertising in the Digital Age

Ogilvy on Advertising in the Digital Age

2017

How to Write a Good Advertisement

How to Write a Good Advertisement

Victor O. Schwab

1942

The Adweek Copywriting Handbook

The Adweek Copywriting Handbook

Joseph Sugarman

2006

Public Relations

Public Relations

2000

Strong's Book of Designs

Strong's Book of Designs

Charles J. Strong

1910

Advertising & IMC

Advertising & IMC

Sandra E. Moriarty

2012

My Life in Advertising ; &, Scientific Advertising

My Life in Advertising ; &, Scientific Advertising

Claude C. Hopkins

1966

Subliminal seduction

Subliminal seduction

Wilson Bryan Key

1973

20 Ads That Shook the World

20 Ads That Shook the World

James B. Twitchell

2000

Contemporary advertising

Contemporary advertising

William F. Arens

1993

Copywriting

1996

Bill Bernbach's book

Bill Bernbach's book

1987

The Mechanical Bride

The Mechanical Bride

Marshall McLuhan

1951

Alchemy

Rory Sutherland

2019

Integrated Advertising, Promotion & Marketing Communications

Integrated Advertising, Promotion & Marketing Communications

Kenneth E. Clow

2004

Advertising management

Advertising management

1975

Obvious Adams

Robert R. Updegraff

1916

Advertising procedure

Advertising procedure

1925

Advertising books — OmList