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advertising psychological aspects

Films, shows, books and games that share this thread — wherever it shows up on a shelf.

Books

§ Books

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The Hidden Persuaders

The Hidden Persuaders

1957

Cashvertising

2008

§ Related themes

from the same shelves

Advertising Marketing Psychological aspects Psychological aspects of Advertising Social aspects Social aspects of Advertising Publicité Visual communication Symbolism in advertising Popular culture

Advertising as communication

Advertising as communication

1982

Promotional culture

Promotional culture

1991

Gender advertisements

Gender advertisements

1976

Alchemy

2019

Neuromarketing for Dummies

Neuromarketing for Dummies

2013

Subliminal seduction

Subliminal seduction

1973

The Anatomy of Humbug: How to Think Differently about Advertising

The Anatomy of Humbug: How to Think Differently about Advertising

2015

Packaging girlhood

Packaging girlhood

2006

2005

Doublespeak: From Revenue Enhancement to Terminal Living

Doublespeak: From Revenue Enhancement to Terminal Living

1990

Advertising and the Mind of the Consumer

Advertising and the Mind of the Consumer

2000

The Mouse That Roared

The Mouse That Roared

1999

Fascinate, Revised and Updated

Fascinate, Revised and Updated

2016

Persuasive Imagery

Persuasive Imagery

2003

Different Brains, Different Approach

Different Brains, Different Approach

2017

Social Communication in Advertising

Social Communication in Advertising

1990

Surprising Power of Ideas That Don't Make Sense

Surprising Power of Ideas That Don't Make Sense

2019

The Branded Mind

The Branded Mind

2011

Sex appeal

2000

The Seven Lost Secrets of Success

The Seven Lost Secrets of Success

2005

Visual persuasion

Visual persuasion

1996

Advertising and Identity in Europe

Advertising and Identity in Europe

2003