This is the story of Les Schwab and his company. He tells how he started in the tire business and shares with the reader his ideas on building a successful business through building successful employees. Les is a businessman not a writer, but like in business, he gets his points across. He is the undisputed king of the tire business in the Pacific Northwest. His is the largest independent tire business in the world and he makes it look easy. If you are in business or want to be in business you must read this book.