only cover on file

Sales Promotion Essentials

by Don E. Schultz, William A. Robinson, Lisa A. Petrison

“the 10 basic sales promotion techniques-- and how to use them”

1982234 pages~4½h read

only cover on file

Sales Promotion Essentials

by Don E. Schultz, William A. Robinson, Lisa A. Petrison

“the 10 basic sales promotion techniques-- and how to use them”

1982234 pages~4½h read

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§ Details

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Author

Don E. Schultz, William A. Robinson, Lisa A. Petrison

Published

1982

Pages

234

Language

ENG

ISBN

9780844233673

§ About the book

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.

§ Where to read

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Details

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First published 1982
234 pages · in English
№ 84415

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