"How did a 75-year old Star Trek actor become a social media juggernaut with nearly four million fans on Facebook? Why does everything he posts spread like wildfire across the ether, with tens to hundreds of thousands of likes and shares? And what can other sites, celebrities, brands and companies do to attain his stratospheric engagement levels, which hover near 100 percent while most languish in the single digits? In this candid, hilarious and informative book, Takei recounts his experiences on platforms such as Twitter, YouTube and Facebook, where fans and pundits alike have crowned him King. He muses about everything from the nature of viral sharing, to the taming of Internet trolls, to why Yoda, bacon and cats are such popular memes. Takei isn't afraid to tell it likes he sees it, and to engage the reader just as he does his legions of fans. Both provokingly thoughtful and wickedly funny, Oh Myyy! captures and comments upon the quirky nature of our plugged-in culture. With Takei's conversational yet authoritative style, peppered with some of his favorite images from the web, readers should be prepared to LOL, even as they can't help but hear his words in their heads in that unmistakable, deep bass. "--Back cover.