"For undergraduate and graduate courses in quality management, found in the department of management, operations management, marketing, or engineering. This text is a comprehensive introduction to the field of quality management, integrating the emerging body of knowledge in the areas of quality theory, quality assurance, and quality control. The author's practical approach provides examples, allowing students to participate in and manage quality improvement in manufacturing, government, and service organizations. " (Pearson Prentice Hall, 2004)