"Incentivizing Cybersecurity goes beyond books that simply describe cybersecurity technology or law to provide a coherent and comprehensive explanation of why we are making so little progress in addressing the threat, and it lays out a specific path to address the threat in a new, more effective fashion. The book calls for a new market-based "social contract" between the public and private sectors. Since virtually every aspect of modern life is dependent on these cyber systems, cybersecurity is everybody's issue. It should be required reading for both industry and government leaders, as well as cybersecurity practitioners. The book is a collaborative effort of the Board of Directors of the Internet Security Alliance. Each author is a recognized expert in cybersecurity typically with substantial frontline responsibility for addressing the most sophisticated cyber attackers. Taken together, these authors bring elite-level cybersecurity expertise into one coherent volume"--