How do you translate Giorgio Armani into architecture? For the Armani/Ginza Tower, it was essential to project not only Giorgio Armanis creativity as a designer, but his one and only personality, recreating the atmosphere of the atelier of the Italian creative genius, as well as his aesthetic code and personal image. How do you combine the concept of luxury with restrained elegance, the concept of absolute modernity with a lasting style the Armani style? In Tokyo, for the first time ever, the entirety of his work and image is represented in a single building.