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M
arketing metrics
by
Paul Farris
“the definitive guide to measuring marketing performance”
2007
470 pages
~8½h read
‹
only cover on file
›
M
arketing metrics
by
Paul Farris
“the definitive guide to measuring marketing performance”
2007
470 pages
~8½h read
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§ Details
the particulars
Author
Paul Farris
Published
2007
Pages
470
Editions
18 editions
Language
ENG
ISBN
9780132363228
§ Keywords
themes & tags
Marketing
Marketing research
Mathematical models
Marketing, mathematical models
Performance
Measurement
§ Where to read
2 ways
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§ Editions
18 printings
Print · 2007
Wharton School Publishing
9780132363259 · English
Print · 2007
Wharton School Publishing
9780132363266 · English
Print · 2007
Wharton School Publishing
9780132363273 · English
+ show 15 more printings
❦
First published 2007
470 pages · in English
№ 436653
9780132363228
~ the end ~