What you’ll learn from this book Why frameworks improve your copy and help you write faster. Who needs copywriting frameworks? The top 21 frameworks and systems. Choose the ones that meet your specific needs. Plus 35 templates, concepts and strategies that will help you even more. Advertising systems for different media, from billboards to press ads, and from Facebook to email campaigns. How to apply copywriting frameworks to meet your specific needs. Examples of frameworks with explanations as to why they work. About the author Kit Sadgrove has written copy for a wide variety of clients, from financial services to FMCG and everything in between. He's worked for top-10 ad agencies and for much smaller ones. And he runs the world’s best copywriting course.