We all know people who are incredibly persuasive. In this concise book the philosophy of persuasion is parsed in 38 subtle rules that will give you the magic formula to achieve success in work and life. Find out when to: - Counter bad arguments with bad arguments / - Claim victory despite defeat / - Anger your opponent / - Lying is permitted. AC Grayling has edited Arthur Schopenhauer's posthumous work for the modern reader and provided additional notes of his own. Schopenhauer, eclipsed at university by Hegel (whom he thought a fraud) made the topic of this book the study of a lifetime. * 'Keep this delightful essay at your side. ' Mary Warnock, Observer * 'An instruction manual no one can afford to be without. ' New Statesman * 'Drily witty. ' John Shand Spectator * 'Warmly recommended. ' Isabelle Hilton, BBC Radio 4