The Secret Master Key To Losing Weight is the eye-opening book that the weight loss industry doesn't want you to read! It reveals * The Secret Master Key to losing weight, and keeping it off - forever! * Why other weight loss plans & diets nearly always fail! * Why the weight loss industry wants to keep you overweight & how they do it! * How to recognize the hidden influences pushing you to gain weight even when you don't want to, and how to break their hold! * The surprising reason why simply losing weight is NOT the answer to overcoming your weight loss problems, and what actually is! * The two specific ways to make achieving & maintaining your ideal weight vastly easier, with minimum effort! * More than 35 common reasons people gain and re-gain weight, and how to defeat them! * And much more! This is a guide to effective whole-self weight loss and weight maintenance. Great for meat lovers, vegetarians and vegans alike!