Maximizing Your Business with Facebook. With Facebook there is a lot of information floating around the net about how essential it is for businesses to be on their website. Yet, many businesses have an innate fear of social networking as such because of their concerns with data security. This is the dilemna that most SMB or Small to Medium Businesses face, whether to be on Facebook or not. This guide's purpose is to discuss in detail what exactly Facebook is and how using it can help any small business become bigger than imagined through social networking.