For those who want to be their own boss, change careers, or add excitement, challenge, and a boost to Social Security in the retirement years, starting a home business is the perfect option. This series provides the tools to help launch a successful home business and keep it running in today's competitive environment. Like having a personal business advisor, each title in this series provides insider information from professionals who have done it themselves, including: -- Essential information on start-up costs, self-evaluation, and zoning regulations -- Advice on how to attract first-time customers, maintain a loyal client base, and price services competitively and profitably -- Easy-to-use worksheets and questionnaires to help entrepreneurs focus on success, plus sample business forms -- Listings of contacts, organizations, and phone numbers of people in the trade -- Internet sites as sources of information, marketing and selling, and making contacts