"Prepare to enter the outrageous new world of Nobrow, where the old cultural distinctions - highbrow (Wagner's Ring), middlebrow (Masterpiece Theater), and lowbrow (the latest MTV video) - cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing. " "He shows us how Nobrow increasingly defines the great American audience that now follows the Three Tenors on tour, cheers rock groups like Radish (whose fifteen-year-old lead singer wins a multi-million-dollar recording contract and fifteen minutes of celebrity), obsesses on the prequel to Star Wars, and is as hip to promotion as to performance. "--Jacket.