"An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business. From the college graduate looking to set up a workshop, to the established maker ready to expand their business, [this book] equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business. Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including: presenting your brand; protecting your designs; how much to charge for your work; selling to shops, galleries and individuals; creating your website and driving traffic to it; managing your time and finances plus other essential business skills. Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward. "--Amazon. com.