This allegory tells the story about a disillusioned journalist who, during an unexpected trip, finds surprising wisdom in and around a small town pizzeria in Upstate New York. Each of his encounters reinforces simple and heartfelt truths having to do with priorities, choices, and commitment. The story shares lessons that can be applied both in your personal and professional life. Help individuals better understand “what’s in it for them” – WIIFM – when they are truly engaged!