"Simon Chapman is one of the world's leading advocates for tobacco control, having won the coveted Luther Terry and WHO medals. His experience straddles 30 years of activism, original research and analysis, having run advocacy training on every continent and editing the British Medical Journal's Tobacco Control research journal. In this book, he lays out a program for making smoking history. He eviscerates ineffective approaches, condemns overly enthusiastic policies which ignore important ethical principles, and provides a cookbook of strategy and tactics for denormalising smoking and the industry which promotes it. "--Jacket.