Details the various ways in which business values and the free-market ethos have come to permeate the sphere of the visual arts since the 1980s, charts the various shifts in public policy which first facilitated the entry of major corporations into the cultural sphere, and analyses the roles of governments in injecting the principles of the free market into public arts agencies - in particular the Arts Council in Great Britain and the National Endowment for the Arts in the USA. [book cover].