Gamesman, tactician, provocateur, Edward de Bono is an entrepreneur whose product is thinking. Since first publication of his bestseller THE USE OF LATERAL THINKING in 1967, de Bono has brought about a revolution in the way we think. His radical ideas have been published in over fifty books, celebrated in television programmes and generated business strategies adopted by international companies, governments and educationists. Piers Dudgeon reveals the man and the way he developed his thinking systems and provides a synthesis of his ideas, showing how they have been employed in businesses around the world.