Who stands out as the most famous advertising symbolic the world? Whose name is protected by Federal Law? Who has his own private zip code, his own legal counsel to ensure his safety, and his own private committee to make sure his name is used only on properly licensed products? Why, Smokey Bear, of course. Smokey Bear's image has been associated with forest fire prevention since August 9, 1944, when he was first described as a "fire fighting bear. " On paper he was complete, with Forest Ranger hat, blue jeans, shovel, and fire fighting slogans- but there was more. Smokey Bear is more than a "make-believe" paper bear. In 1950 an actual bear cub, terrorized by a New Mexico forest fire, became lost and wandered near a fire-fighting crew. Badly burned, he was picked up and taken to Dr. E. J. Smith for medical care. Then he was nursed back to health by Game Warden Ray Bell and his family at their Santa Fe home. This cub was sent to the National Zoo in Washington, D. C. , to become the first living symbol for Smokey Bear. Now, with a live counterpart to its already successful advertising symbol, the Cooperative Forest Fire Prevention Campaign continued in full swing, assisted by person appearances (by volunteers, in costume), television programs, parade floats, and a heavy advertising campaign. Included also was a Junior Forest Ranger Program which has inducted over five million youngsters into it ranks. Yes, Smokey Bear- the paper one, the live one, and his goodwill messengers, can be mighty around of doing a necessary job, and doing it better than anyone else. Don't "Only YOU can prevent forest fires. "