The author Ernie Zelinski shows people how to be more innovative by seeing and generating more options than they normally would. Zelinski emphasizes the principles that people must follow to be creative in today's rapidly changing world. Although the book is written with a business orientation , people can use these principles to be more creative in their careers as well as their personal lives. From the back cover: This book is for you: If you want to be more successful in your career. If you want to make your business more profitable. If you want to be more creative in your personal life. If you want experience the joy of not working If you want to generate more options for your projects. If you want to come up with stunning solutions. If you enjoy a book that is practical, interesting, humorous, and easy to read. If you value being reminded about what makes you creative. There are many challenging exercises to test and stimulate functional activity. This book is humor ous and a pleasure to read. A good idea to keep as a reference and to stimulate creative thinking when the going gets tough! Dedication in Front of Book: To all the creative people throughout the ages who have been willing to risk, be different, challenge the status quo, ruffle a few feathers — and in the process — truly make a big difference in this world. Note: Ernie Zelinski is the author of the international bestsellers How to Retire Happy, Wild, and Free by VIP BOOKS and The Joy of Not Working: A Book for the Retired, Unemployed, and Overworked .