~ tracking down this book ~
only cover on file
Zag
“the number-one strategy of high-performance brands : a whiteboard overview”
2006178 pages~3½h read
only cover on file
2006178 pages~3½h read
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The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.