In this entertaining yet practical memoir, advertising industry legend Dusenberry shares his best advice and funniest stories as he reveals what really works in the fiercely competitive game of trying to stick in the consumer's mind. And he shows how anyone can approach marketing problems from a unique angle and hit home runs, not just singles. According to Dusenberry, whose team at BBDO created many brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial, but a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry in this book. Many things have changed since he started writing ad copy, but his insights are as true now as they ever were. --From publisher description.