only cover on file

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

2010668 pages~12½h read

only cover on file

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

by Terence A. Shimp

2010668 pages~12½h read

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§ Details

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Author

Terence A. Shimp

Published

2010

Pages

668

Language

ENG

ISBN

9780324593600

§ About the book

This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.

§ Where to read

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Open Library

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Details

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First published 2010
668 pages · in English
№ 163250

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