When Elliot Aronson, Timothy Wilson, and Robin Akert started with the first edition of social Psychology their overriding goal was simple but ambitious: capture the excitement of social psychology in a textbook. Now in its sixth edition, the authors have discovered -nbsp;through many kind letters and e-mail from professors and students -nbsp;that they have succeeded in making their book an enjoyable, fascinating story, not just a dry report of facts and figures. In their work they have found that social psychology comes alive for students when they understand the whole context of the field: how theories inspire research, why research is performed as it is, how further research triggers yet new avenues of study. nbsp;The authorsnbsp;have reached students by conveying their own fascination with the research process in a down-to-earth, meaningful way, yet have done so without sacrificing a firmnbsp;foundation on which to build the readersnbsp;understanding. Here, in its sixth edition, the authors present a rigorous, scientific approach to social psychology in anbsp;manner that continues to build on the texts legacy of engaging and fascinating students.