"Author W. Timothy Coombs explains how crisis management can prevent or reduce the threats of crisis, providing guidelines for how best to act and react in an emergency situation. Drawing on firsthand experience in crisis management, Coombs provides detailed explanations about preparing for crises, detecting crises, and preventing crises. Each aspect of the crisis is discussed from pre-crisis stage to evaluation of crisis management efforts and post-crisis actions - with the ultimate goal of saving lives, reputations, and financial resources. "--BOOK JACKET.