Payola is as old as the music industry and continues today. Contrary to popular belief, the acceptance of payola is legal. (Only the nonreporting of it would be illegal. ) The recipients of payola and the reasons behind it are discussed decade-by-decade. The early bribes to the minstrel groups and vaudeville players are traced, as are modern-day payments to disc jockeys and radio station program directors, where drugs are often given instead of cash. Particular attention is paid to 1959 and 1960 when federal investigators attempted to eradicate the practice.