For more than six decades,The Touchdown Club of Oklahoma has been an integral part of the grand enterprise that is University of Oklahoma football. Sooner football was lagging in success and popularity when a group of Oklahoma business leaders took it upon themselves to form The Touchdown Club in 1947 to raise funds to provide scholarships and improve facilities. The group also used unorthodox methods to keep a young football coach, Bud Wilkinson, in Norman. The great success of OU football in the second half of the twentieth century could not have happened without the efforts of The Touchdown Club. This is the story of the men who laid their money and prestige on the line to help make OU football a winning tradition.