"A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. Writing for business professionals and students wanting to better understand the rapid growth of scientific pricing, the author draws upon his years of experience as chief scientist for a pricing software firm that has implemented over 250 pricing solutions with over 100 airlines and Fortune 500 companies. Using first-hand accounts, interviews, anecdotes, and examples, Andrew Boyd explores how leading companies have dealt with obstacles ranging from stubborn sales agents to overly zealous scientists to emerge as powerful, rational pricing organizations. "--Jacket.