Review ''Once every ten years or so, someone says something original in the area of personal development. Heidi Grant Halvorson is that someone. If you have ever failed at something or are seeking to accomplish something, Succeed is a must read. '' --Matthew Kelly, New York Times bestselling author of The Rhythm of Life and The Dream Manager Product Description Most of us have no idea why we fail to reach our goals. Now eminent social psychologist Heidi Grant Halvorson shows us how we can finally win by revealing how goals really work -- and by showing us how to avoid what typically goes wrong. Dr. Heidi Grant Halvorson offers insights -- many surprising -- that listeners can use immediately, including how to: Set a goal so that you will persist even in the face of adversity Build willpower, which can be strengthened like a muscle Avoid the kind of positive thinking that makes people fail The strategies outlined in this book will not only help everyone reach their own goals but will also prove invaluable to parents, teachers, coaches, and employers. Dr. Grant Halvorson shows listeners a new approach to problem solving that will change the way they approach their entire lives. About the Author HEIDI GRANT HALVORSON, PH. D. , is a social psychologist, educational consultant, and assistant professor of psychology at Lehigh University. She has received several grants from the National Science Foundation and also writes a blog for Psychology Today. She lives in Easton, Pennsylvania, and New York City with her husband and two children.