~ gathering this author’s shelf ~
12 bookswriting since 196354 years at work
Advertising & promotion
1998
Connect Access Card for Advertising and Promotion
2017
Gen Combo Advertising and Promotion; Connect Access Card
2017
Loose Leaf for Advertising and Promotion
2017
SW ADVERT and PROMO+DEVELOP IMC PLAN
2017
Advertising
1998
Advertising and Promotion
1997
Introduction to Advertising & Promotion
1992
Introduction to Advertising and Promotion Management
1990
A Multiple Exposure Study of the Effects of Comparative and Noncomparative Television Commercials on Cognitive Response, Recall, and Message Acceptance
1982
Tempered by crises
1971
Pharmacology in nursing
1963