~ finding the right voice ~
When the BBC decided to launch a brand-new digital radio station that would play alternative music for truly passionate music fans, their first port of call was Phill Jupitus. Phill's extensive record collection and love of radio made him the perfect choice to launch 6 Music. With the weighty advice of such broadcasting behemoths as Terry Wogan, Steve Wright and Tony Blackburn ringing in his ears, Phill tried to shake up the world of breakfast radio for the better - one tune at a time. But were the public ready for something new? And, more importantly, did they even want it?