~ finding the right voice ~
"John Malone's rise to power within cable television was wild and improbable, and it mirrors how the nation's network of highspeed cable wires - the most sophisticated in the world - came to be. " "Recognized now as one of the great unsung business titans of the information age and vilified as the "Darth Vader" of the cable-TV industry, John Malone cut the deals and created the companies that have defined modern entertainment and communications in our lives. ". "In Cable Cowboy: John Malone and the Rise of the Modern Cable Business, author Mark Robichaux paints a riveting portrait of Malone and details the competitive struggles of the industry through the eyes of the man who would come to dominate it. ". "Cafe Cowboy follows Malone as he battles the court of public opinion, local and federal governments, and business leaders such as News Corp. 's Rupert Murdoch, Microsoft's Bill Gates, and Viacom's Sumner Redstone in his pursuit of a more lucrative cable company and more powerful cable industry. Today, Malone continues the cable crusade here and abroad with his Liberty Media Corp. Read Cable Cowboy and find out how the vision of one man and one industry sparked a revolution felt around the world. "--BOOK JACKET.