~ finding the right voice ~
"From the emergence of Apple Computer in the late 1970s and early 1980s to its current resurgence, Steve Jobs has captivated the public. Jobs has transcended his legend in Silicon Valley to take on some of the heaviest hitters in Hollywood. Now, in The Second Coming of Steve Jobs, Alan Deutschman presents the most revealing portrait yet of this complex character - an in-depth look at the many layers of Steve Jobs, a man who is at turns a brilliant cult figure and an abusive, egomaniacal kid. ". "This story begins back in 1985 when Jobs was exiled from Apple, and then it goes on to chronicle the rise and fall of his own company, NeXT; the enormous success of Jobs's film animation studio, Pixar; and finally his triumphant return to Apple in the late 1990s, with Jobs taking the title of CEO in January 2000. Displaying skill at the negotiation table and an intuitive sense of design that could capture the public's fascination with products like the iMac, along with a celebrity's ability to command the spotlight, Jobs has been able to catapult himself to the top of the Silicon Valley and Hollywood establishments. "--BOOK JACKET.