~ finding the right voice ~
Most visitors leave your website without taking action After all the work you put into creating the site and driving visitors to it, the majority of them will close the tab within seconds. And among those who stay, only a tiny fraction will actually buy. But ... You can improve your site, change visitor behavior, and get better results Removing distractions, clarifying language, eliminating annoying usability issues ... all of these improvements will add up to mean more purchases, signups, or subscriptions. You need a guide It's hard to know which issues to look for and how to prioritize them. That's how this book can help. It's a prioritized list of the 30 top issues that keep websites from making money, explained in simple terms, with instructions on what the fix looks like. By the time you reach the end, your website will no longer suck - it will work for your visitors and for you.