~ finding the right voice ~
"Coach Joe Friel touts the benefits of creating a scientific, self-coached training plan to refine your skills and improve your triathlon performance. You will learn how to train smarter, not harder, and apply proven techniques for increasing endurance without overtraining. Friel equips you with the know-how to build a personal training plan based on your individual needs and goals for the next racing season. In addition to the physical aspect of training, Friel addresses the importance of mental preparation and training, from attitude to zealousness. Whether you are an amateur, professional, or training for your first triathlon event, you will find comprehensive information to help you achieve your goals and reach your maximum potential. " -- Page [4] cover.